Levis-Strauss' theory explains the use of binary opposites, this is shown throughout the opening sequence as London and Maddie are shown as opposites. The sequence shows London wearing very bright girly clothes with shopping bags, being a typical girl, whereas Maddie is wearing quite tomboyish clothing.


Barthes says that texts use 5 narrative codes to attract the audience. First, action, in this opening you see the close relationship of the twins as at the start of the opening they do the same hand movement at the same time, so this automatically relates them to one another making the audience see the relationships of the characters. Secondly enigma, this is shown by what mischievous actions, like when they slide out of the tunnel, inside the hotel. Thirdly the semic-code, this is shown through the props and costume of the characters, see Mr Mosbey as an important man as he is wearing a suit and tie, this shows that he must have an important job. Fourthly the symbolics, this is the difference between the characters. This is is shown between the two girls and having the symoblic "spoilt" girl props and costumes. Finally cultural, this is the stereotypes used. One stereotype is the girly, spoilt, rich girl this is shown by the pink and sparkly outfits. 


Propp's theory explains that their is 8 character roles, this is shows through the opening of the sequence. The "heroes" are Zack and Cody, they are the main characters and get the most air time in the opening sequence The father role is the mother of them. The actress is clearly older and her mature clothing shows her as the adult. The princess is London as she is portrayed as the girly character by the costumes used, consisting of pink clothing. Maddie is the "helper", this is shown by her pushing the luggage trolly. that she is there for help. Mr Mosby can be seen as the villain, through the water being thrown over him, it makes the audience think that the twins play pranks on him.