This magazine is aimed at a younger female audience compared to the other magazines. This is made clear by the young girl on the front. There are lots of subtitles and bubble writing over the cover, which helps to show they are aiming at a younger audience. The route of the eye travels over the main headline and down across the subheadings at the bottom. The hot spots are placed on the face of Tracy which will be instantly recognised by the target audience, one on the title, which again would make the the audience recognise what the magazine is and on the subheadings which would attract the target audience to what is inside the magazine. Tracy's pose looks very cheeky and mischievous, again attracting the target audience to find out about her and what's inside the magazine. The illustrated Tracy on the left shows the aim towards a young target audience through the direct speech to the audience, making them feel related to the magazine.
The writing is very bold and bubbly, which appeals to audience and the writing is mainly in capital letters. Phrases such as "FAB" and "WICKED" are examples of this, and this would appeal to the younger audience, making them want to purchase the product. The colours are all kept within the same colours as the heading. This makes it very recognisable for the regular viewers of the programme.
This magazine is mainly aimed at boys that watch Doctor Who and like si-fi shows. The main image is of a man from the older generations and an alien. Both of which, looking quite confused. This represents the alien is confused about the world and times it is in and the man is confused about the alien on his planet. The image appeals to the target audience because it has conventions from the original show and will attract the audience immediately.
The route of the eye starts at the tardis and the BBC logo, which symbolises familiarity for the audience, as the tardis is a very famous part of the show and the BBC logo is the quality stamp that attracts the audience. It then goes across the alien and the man, showing the contrast in species, and also attracting the audience. It continues to across the subheadings and across the bottom to the barcode. This makes the magazine very simple for the audience and it covers all the important sections of the magazine, attracting the audience to purchase it. The principle of thirds has hot spots on the main image, the two smaller stories and the main headline.
The use of the bright, bold colours makes the magazine look exciting. The colours also consist of colours from the Doctor Who logo, therefore making the magazine easy for the regular viewers to relate it to the programme. The use of capital letters such as "ACTION-PACKED POSTERS" and "EXCLUSIVE" inside the shape, makes the magazine seem enthusiastic and fun.
The magazine is aimed at children that watch Nickelodeon programmes. The main image on the cover is a picture of popular Nickelodeon stars. This makes the magazine appeal to everyone that watches the channel, as the magazine is not based upon just one programme. The image is used to show the happiness and the costumes of the characters.
The route of the eye is used to cover all important parts on the magazine. It starts on the "Nick" in the corner, which is automatically a quality stamp, which would encourage people to buy it. It then goes across the faces and to the corner to "the best of issue", down across the main image and main title and down to the subheadings. This covers all areas of the magazine and across all of the characters, which will make the magazine appeal to the audience. The principle of thirds has the hot spots on the characters, making the main headline in the centre of the magazine which again draws the reader in.
Colours are very bright and cheerful and not too stereotypical of one sex. The use of orange and green and male and female characters on the front makes it appealing to everybody. The writing is mainly in capitals, which symbolises excitement and energy, with words like "spectacular" make it appeal to the target audience.
In this image the principle of thirds is different. It has been used to make the majority of the image fit in the middle box, between all four hot spots. This gives the audience the idea that the movie is very energetic, thus relating it to the target audience. The hot spots are placed on the two front main characters and the other two are placed on the title of the movie, making it very recognisable at first glance. The route of the eye is very useful too. It starts off across the title, which people will recognice. After the attention has been caught, the route of the eye will go across the main picture, which shows fun and excitment, grabbing the audiences attention, then down to the trustworthy Disney logo in the corner. All of which would grab the target audiences attention as it's what they want to see in a movie and it's a recognisable quility stamp.
The text is all in capital letters which indicated excitement, along with the props within the image, like the life jacket, the image really represents a great amount of energy and excitement, perfect for the target audience.
Even though the image is completely different to the one on the Drake and Josh DVD, this cover uses the same ideas from the principle of thirds and the route of the eye. The route of the eye runs across the faces of the girls and down across the trolley, to the recognised Zack and Cody logo. It then cuts across the bottom where it has the Disney logo and says "FROM THE HIT DISNEY CHANNEL SERIES." Already from the route of the eye regular viewers of the programme are going to look at this and be happy to buy the DVD just from the "quality stamps". The hot spots are placed beside the faces of Zack and Cody and on "The Suite Life" logo. Again this makes the cover extremely recognisable for any regular viewer.
The cover image represents Zack and Cody being mischievous and energetic. This is portrayed through they're facial expression. This is done to try to catch the target audiences attention as being energetic and fun can be realated to by the age group that it is aimed at. The background to the cover i a hotel corridor. This makes it easy for the audience to understand what to expect from the film.
The image uses the conventional route of the eye and principle of thirds to cover all parts of this dvd cover. The route of the eye start on the "nick", which automatically attracts the target audience, it then goes over to "Drake & Josh" and across the "Suddenly Brothers", again this is used for the audience to recognise the brand instantly, it goes across the body to the information parts at the bottom. The hotspots are on the characters faces and on the subtitle and across their arms, which makes the audience register they are hugging, giving them the "brotherly" friendship that the dvd suggests.
All of the text, except the tradmark Drake and Josh logo, is in capital letters, signifying excitment and energy within the programme. The background is colourful and graffiti like, which is a stereotypical teenage "thing", which implies that they are mischievious. This then appeals to the target audience.
Camerawork The camerawork in The Suite Life of Zack and Cody is very similar to both of the other opening sequences i have analysed. The main shots used throughout the extract are close up, medium and long shots. This makes it simple for the audience to see what is happening in the shots, therefore easier for them to be attracted to the programme. The use of a wide shot at the beginning of the sequence sets the scene for the audience and makes it easy for them to understand where the programme takes place. They then use panning to move across to the windows in between the introduction of each character.
Editing The editing is faced paced just like the other two. Again this is to show that the programme is not slow to get into and not boring. Doing this and keeping the scenes short is good for the audience as they can see example of whats to come through the rest of the series, which will hopefully keep them watching every episode. Therefore it is nessercery for them to keep the scenes short, so they can fit in as much as possible without making it drag too much. They use of special effects for the transitions of the hotel shows the audience that the programme is based around the hotel.
Sound The sound throughout the sequence is very simple. The theme song is a pop/punk genre of music which is relatable for the audience as thats the kind of music that the target audience would listen to. They also have lyrics that the target audience can relate to, such as "you and me we've got the world to see, so come on down." It invites the audience to watch the programme.
Mise-en-scene Costumes are used very stereotypically throughout this sequence. Zack and Cody are wearing conventional young boy clothes, such as cargo shorts. Both girls wear pink throughout the sequence making them a stereotypical girl. The man that works in the hotel is wearing a suit. This shows his power around the hotel, again stereotypical for his position. The final character to be introduced is wearing an upperclass dress in one scene and has her dressing gown on and bathroom scrubs on her face which is stereotypical for a woman of that age. All of these costumes create realism and make it easy for the audience to relate to a character and to recognise their roles in the programme. The props do the same as the costumes. Having them slide down the shoot at the start is a mischievious, but stereotypical thing for a boy of that age to do. The dog and the shopping bags are also stereotypical. The lighting throughout the sequence, like the others, is high key. This again is to make the programme seem happy and inviting towards the young target audience. It is located in a hotel which can be related to by the target audience.
Representation Throughout this opening sequence, the characters are represented in the same way as the characters in Drake and Josh and Pair of Kings. The are young, mischievious, energetic and happy. This representation has been created through their actions, such as jumping on the sofas and diving down the shoots. The man that works at the hotel is represented as a works man through his costume and his behaviour. As too are the girls in the sequence. The opening sequence uses the costumes, behaviour and props to make an easy representation of the characters.
Camerawork Just like Drake and Josh, the majority of camerawork throughout this opening sequence is very simple, mainly close up, medium or long shots. These all make it very easy for the target audience to recognise what the characters are doing, and relate to that. At the very beginning they have a zoom onto the island. This shows the audience the location that the programme is set on. The first mid shot that we see, with the two characters around the pool table really sets the scene for the show. It shows the gold and crowns, so the audience understands that they are kings, and they are probably very rich due to the pool table and the gold in the background. The final zoom into the the characters stood at the top of the tower represents that are the social chain as the kings.
Editing The opening sequence has has fast passed editing. This is like Drake and Josh as well to stop the programme from coming across boring. Each scene throughout the intro is longer than two seconds long, which shows the importance of keeping the transitions fast. It also helps to give the viewer a good incite to whats to come in the show. They use special effects at the beginning and the end of sequence shows the island. It shows the world spinning round and it zooms in at a small island in the middle of the sea. This makes the viewer realise that they are not serious kings.
Sound The only sound throughout this opening sequence is the theme tune. It is very upbeat and high tempo, to attract to the target audience and it's a genre that they can relate to. They also have sound effects of jungle creatures at the very beginning which creates realism towards the show as its set on an island.
Mise-en-scene The props used throughout this sequence help to attract the target audience, as the characters like what the target audience would like, this means that the audience would relate to the show. For example the pool table at the start and the surf boards. The costumes used within this extract are very stereotypical. They use brightly coloured clothing, to show that they are fun and aren't "dull", also the checked shirts over t shirts is a stereotypical outfit for the represented age of the characters. All of the characters are wearing representative colours. The main characters are wearing dark male clothing that also shows they have fun, the girl is wearing bright colourful feminine clothing and the adult is wearing dark masculine clothing which is more like a uniform, which helps to represent the responsabilty throughout the sequence. The lighting is very high key throughout, just like in Drake and Josh to create the friendly atmosphere in the opening sequence that will make the show appeal more to the target audience, as they would not want it to seem dark and scary to the children.
Representation In this sequence the 4 areas are used to represent the characters as being powerful, as kings, but at the same time they need people to help look after them. An example of this is shown through the clips of the girl throwing the swords and doing the matrial arts which are then followed by her hugging and holding the kings. This represents them being guarded. The kings are also portrayed as being fun and energetic through the props, like the surf boards and through what they do, like the dancing and laughing. The adult is represented as being powerful in command, by his uniform like costume and the scene where he calls somebody towards him, it's as though people obay him and the scene following where he punches through the table, these represent him as being powerful.
The opening camera shot is a mid shot of Drake and Josh stood smiling. This angle represents the youngsters as being happy and cheery. The second shot shows them looking at each other from a close up. This puts emphasis on their facial expressions and shows us that they have issues in their lives and they aren't all about having fun. However the following piece of camerawork is completely opposite. This long shot of the two dancing shows that they are fun and energetic, and this keeps the children interested in the programme. These are some of the shots that are featured in the opening sequence of Drake and Josh. The shots used throughout the rest are all simple close, medium or long shots. This makes the sequence easy for people to see and relate to and it makes it easy for viewers to understand the background of the characters very easily.
Editing
The opening sequence to Drake and Josh have sweeping transitions. This is done to make the clips flow together better and make the opening seem to have a faster pace. The sweep is blue and green which helps it to aim at the target audience, as blue and green are stereotypical "boy" colours. The pace is fast to stop the viewer thinking that programme is "boring" or slow.
Sound
The sound throughout the sequence is very simple. The theme song is a pop/punk genre of music which is relatable for the audience as thats the kind of music that the target audience would listen to. The lyrics are also played at the same time as some of the visual too. "i told you i'll always be picking you up when your down", these lyrics play at a part when one of the characters is picking up the other. This is done so that the target audience relate the music to video.
Mise-en-scene
The locations of the opening sequence are all very stereotypically for the age of the characters, at their home and cinema. The use of props such as guitars and bunk beds make the scenarios relatable and immediatly attracts the target audience to the programme. The costumes are very stereotypical for the age of the characters too. The tshirts over the long sleeve tshirt is a stereotypical teenage costume, therefore it relates to the audience again in that way. All of the lighting is very high key which makes the programme seem happy and friendly, which will attract the young target audience. The parents are wearing very stereotypical clothes too. The father is wearing a long brown coat and the mother is wearing a flower jumper, this is an easy stereotype for them to create.
Representation
The opening sequence represents Drake and Josh as being very happy and full of energy. They are also represented as typical teenage boys that get into trouble and do silly things. They have done this through the props that they use, such as the guitar and the gun in the door, the costumes they wear, such as the brightly coloured shirts and the faced passed editing and action, like jumping over the sofa for example. The parents are represented to be "fed up" or sick of the behaviour and they're constant energy from the clip where they are looking round in shock. They're costumes represent them as being the adults as they have stereotypical "parent clothes". The girl is represented to be the younger sister through the camerawork. They have her looking upwards in each shot that she is in, which represents her age.
