Drake and Josh DVD cover

The image uses the conventional route of the eye and principle of thirds to cover all parts of this dvd cover. The route of the eye start on the "nick", which automatically attracts the target audience, it then goes over to "Drake & Josh" and across the "Suddenly Brothers", again this is used for the audience to recognise the brand instantly, it goes across the body to the information parts at the bottom. The hotspots are on the characters faces and on the subtitle and across their arms, which makes the audience register they are hugging, giving them the "brotherly" friendship that the dvd suggests. 

All of the text, except the tradmark Drake and Josh logo, is in capital letters, signifying excitment and energy within the programme. The background is colourful and graffiti like, which is a stereotypical teenage "thing", which implies that they are mischievious. This then appeals to the target audience.