In this image the principle of thirds is different. It has been used to make the majority of the image fit in the middle box, between all four hot spots. This gives the audience the idea that the movie is very energetic, thus relating it to the target audience. The hot spots are placed on the two front main characters and the other two are placed on the title of the movie, making it very recognisable at first glance. The route of the eye is very useful too. It starts off across the title, which people will recognice. After the attention has been caught, the route of the eye will go across the main picture, which shows fun and excitment, grabbing the audiences attention, then down to the trustworthy Disney logo in the corner. All of which would grab the target audiences attention as it's what they want to see in a movie and it's a recognisable quility stamp.
The text is all in capital letters which indicated excitement, along with the props within the image, like the life jacket, the image really represents a great amount of energy and excitement, perfect for the target audience.
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