Even though the image is completely different to the one on the Drake and Josh DVD, this cover uses the same ideas from the principle of thirds and the route of the eye. The route of the eye runs across the faces of the girls and down across the trolley, to the recognised Zack and Cody logo. It then cuts across the bottom where it has the Disney logo and says "FROM THE HIT DISNEY CHANNEL SERIES." Already from the route of the eye regular viewers of the programme are going to look at this and be happy to buy the DVD just from the "quality stamps". The hot spots are placed beside the faces of Zack and Cody and on "The Suite Life" logo. Again this makes the cover extremely recognisable for any regular viewer.
The cover image represents Zack and Cody being mischievous and energetic. This is portrayed through they're facial expression. This is done to try to catch the target audiences attention as being energetic and fun can be realated to by the age group that it is aimed at. The background to the cover i a hotel corridor. This makes it easy for the audience to understand what to expect from the film.
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